I'm David. I design brands and products, and most of what goes around them.
Usually that means the whole thing: the idea, the object, the photographs, the page it sells from. Eight years of it, mostly in e-commerce.
I learned on two sides at once. Startups and web products on one, physical goods sold B2B and through shops on the other. Both still feel like home.
You know your market. I know what has worked in the ones next to it, and I will say so plainly.
I grow strong designers.
Not a course and not a syllabus. We take real work and go through the cases: why it isn't landing, what to do about it, and how each decision lands on the business behind it. The habit worth leaving with is judging your own work on what it did rather than on whether someone liked it.
Ask about mentoring- Adobe
- Cards, infographics, packaging, retouch, motion — the bulk of what ships. Photoshop, Illustrator, After Effects, Substance, Bridge, most of the suite, every day.
- Video
- Product video, reels, ad cuts and motion for listings: edit, grade, sound — then versions for every placement, vertical and horizontal, captioned or clean. Premiere, Final Cut, After Effects, DaVinci Resolve.
- 3D
- Product shots without a photoshoot: any angle, any colourway, a scene that re-renders when the product changes instead of being shot again. Blender, 3ds Max with Corona.
- CAD
- Parametric parts and drawings a manufacturer can work from — dimensions, sections, views. Change a measurement and the model follows instead of being rebuilt. Fusion 360.
- Figma
- Layouts, decks, handover, and one place the whole content set lives — so nothing has to be dug back out of a chat six months later.
- AI
- Current models and the ones that have proved themselves: content, drafts, research, analysis, agents and automation for whatever repeats. Keeping up with that is my job, not yours — the tools change every month, and you won't be working out which is best this week or paying for a dozen subscriptions to find out. The decisions are mine; AI takes the part where there's nothing to decide.
- Code
- Sites, and scripts for the routine — batch exports, renaming, a whole range resized for every placement in one pass.
Your projects are made here. The quiet corner where it finally comes together.
My working corner — a small room put together for one thing: everything within reach, nothing interrupting.
- A calibrated screen
- The colour you sign off is the colour that ships — on a listing, on someone else's monitor, at a printer.
- Windows and macOS
- Both systems on the same desk. Nothing gets lost in a handover and no file arrives in a format I can't open.
- The machine is never the limit
- A complex 3D scene or a long video never runs into the hardware — it all renders on the spot, with no queue and no cloud service in the middle.
- Backed up as it goes
- Work in progress lives in more than one place, so a dead drive is never your problem.